商务英文写作


企业收益

l 避免因为词不达意或写作技巧的欠缺而造成的误解,提升组织内部书面沟通的效率

l 通过快速有效地掌握写作技巧,清晰准确地传达观点,提升员工的职场素养、工作产出和绩效

l 员工可以用最地道的方式与外籍同事、老板和全球商务伙伴进行零障碍的书面沟通


学员收益

l 了解英文写作原则,有效掌握商务写作技巧

l 学会根据读者的需求组织商务写作

l 能够撰写结构清晰、易于阅读、更具说服力的电子邮件、报告、备忘录等商务文书

l 通过良好的商务写作提升职业形象


适合对象

需要撰写专业高效的商务信函、电子邮件、报告或备忘录的专业人士,包括主管、经理等


课时

2


主要内容

l 版块一(邮件专版)

l 电子商务邮件的“六大部分”,您真的知道每个部分标准而高效的写法吗?

ü 标题:精+

ü 称呼:你们的关系+事件的性质

ü 开头:一语中的

ü 细节:提供“所有的必需的”信息

ü 请求:清晰、对话式

ü 结尾:友好而开放

ü 电子邮件中的禁区

ü send键之前,您确定要发这封电子邮件吗?

Ø 案例讨论一:有技巧地催促同事按时交报告

l 版块二(结构专版)

Ø 女士创建的金字塔结构

ü 为什么在职场中需要使用金字塔结构?—— 结论先行,可以抓住注意力,并避免误解

ü 什么是金字塔结构?—— 自上而下;垂直方向用问题-回答展开;水平方向用归纳(遵循MECE原则)或演绎展开

ü 怎样使用金字塔结构?—— 发散思维,画出所有内容气泡,找出气泡间的逻辑,得出结论,将结论放在金字塔塔尖

Ø 案例讨论二:为进度报告、活动方案、工作计划、竞升申请做金字塔结构

l 版块三(语言专版)

Ø 让书面语言有说服力——明确

ü 采用信息化语言:第一给数据,第二给事实,少用形容词

ü 50个最有驾驭力的动词提升文章的气势

ü 从学术派转为商务风

ü 用连接词“秀出”逻辑关系

Ø 案例讨论三:向上级要批准

Ø 案例讨论四:向客户请求前去拜访

l 版块四(语言专版)

Ø 处理敏感/负面/尴尬的事件——积极

ü 利用人“坚持一致性”的语言去说服

ü 陈述“能/应该”做的,而不是“不能/不应该”做的

ü “就事不就人”的措辞

Ø 案例讨论三:辞退员工

Ø 案例讨论四:回复投诉信

l 版块五(综合演练)

Ø 操练“TCS”写作思维

ü 使用正确的语气:让读者情感上舒适

ü 发散思维,提供所有必需的信息:让读者被周到地沟通(思维的广度)

ü 收拢思维,构建金字塔结构:让读者逻辑上被说服(逻辑的深度)

Ø 案例讨论七:办公地点搬迁/派往异地担任新的工作任务






English Business Writing


Benefits to Enterprises

l Avoid misunderstanding caused by failure to express with language or lack of writing skill. Improve effectiveness of written communication within the organization

l Through quickly master writing skill, clearly and precisely express point of view, enhance employees professionalism, work output and performance

l Employee may communicate with expatriates, boss and global business partner without any barrier.


Benefits to Participants

l Understand English writing principle, effectively master business writing skill

l Learn to organize business writing according to readers need

l Able to write structuring clear, reader friendly, more convincing email, report, and memo and business documents.


Target Participants

l Professionals who need to write professional and highly effective business letter, e-mail, report and memo, including supervisors and managers


Duration

2 days


Course Outline

l Format 1 (mail )

Ø 6 parts of business e-mail, do you really know the way to write every part highly effectively?

ü Title: Concise +Precise

ü Address: Your relationship +event nature

ü Being Concise and to the point

ü Details: Provide all necessary information

ü Request: Clear, dialogue

ü Ending: Friendly and open

ü Before press send, are you sure you want to send this email out?

Case Study 1: Tactfully push colleague to submit report on time

l Format 2 (Structure)

Ø Pyramid structure created by lady

ü Why do we need to use pyramid structure in work place? Conclusion first. This may draw attention and avoid misunderstanding.

ü What is pyramid structure? from top to bottom, use question vertically answer expansion, conclude horizontally (follow MECE principle) or inference expansion.

ü How to use pyramid structure? divergent thinking, draw all content bubbles, identify logic amongst bubbles, draw conclusion and place conclusion on top of pyramid.

Ø Case study 2: make pyramid structure for progress report, activities plan, work plan, application for promotion.

l Format 3 (Language)

Ø Making written language convincing clear cut

ü Adopt informatization language firstly provide data, secondly provide fact, use less adjective

ü Use the most 50 verbs with driving force to raise articles momentum

ü Convert academic to business style

ü Reflect logic relation by using conjunction.

Ø Case Study 3: Obtain approval from to superior

Ø Case study 4: Quest clients for making sales call.

l Format 4 (Language)

Ø Deal with sensitive/negative/embarrassing event positive

ü Use consistent language to persuade others

ü State what can and what should do, instead of what cannot/shouldnt do

ü Wording of taking the matter on its merits

Ø Case Study 3: Termination of employee

Ø Case Study 4: Reply complaining letter

l Format 5 (comprehensive drill)

Ø Practice TCS writing thinking

ü Use the correct tone. Make reader emotionally comfortable

ü Divergent thinking, provide all necessary information: Communicate with reader thoroughly (scope of thinking)

ü Gather up thinking, construct pyramid structure: logically convince reader (logic depth)

Ø Case study 5: Relocation of office / Relocate to take new assignment

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