品牌个性与沟通

 

企业收益

l 为企业品牌建立准确的个性定位

l 在目标客户心智中建立清晰鲜明的品牌形象,增强品牌资产

 

学员收益

l 学习并掌握品牌定位的基本技能

l 深入理解目标用户洞察的定义,以及挖掘洞察的研究方法

l 学会制定品牌沟通计划,并进行有效的品牌沟通

l 能够评估品牌沟通的成果

 

适合对象

l 不足三年相关工作经验的市场营销人员,品牌管理人员。

 

课时

l 2天

 

课程大纲

l 品牌定位的定义

l 品牌定位的内涵和组成部分

l 品牌个性有哪些,如何选择

l 目标用户的洞察及挖掘方法

l 品牌个性与目标用户洞察如何在沟通中体现

l 品牌沟通计划的制定

l 评估品牌沟通成果

 

 

 

 

 

 

 

 

 

 

 

 




Brand Essence and Brand Communication

 

Benefits to Organizations

l Build proper personality for the company brands.

l Build clear and vivid brand image in target consumers’ mind and strengthen the brand assets.

 

Benefits to Participants

l Learn the fundamental skills on brand positioning.

l Deeply understand what is consumer insight and how to find out the true insights.

l Learn how to make a brand communication plan and execute it effectively.

l Know how to evaluate the brand communication result.

 

Target Audiences

l Junior marketer with less than three year’s experience in marketing and brand management

 

Duration

l 2 Days

 

Course Outline

l Introduction of brand positioning

l Brand positioning and its components

l Different brand personalities and how to choose a proper one

l Consumer insights and the research methodology related

l Brand personality and consumer insights in brand communication

l Evaluate brand communication result

 

 

 

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