企业公关魅力


企业收益

l 全面理解企业公关的魅力与并创造企业价值

l 展现品牌与公关传播的综效

l 成功建立有价值的公共关系体系

l 掌握低成本高效的企业公关营销策略

l 有效应对企业声誉危机

l 强化公关团队的专业和企业外部形象的影响力

学员收益

l 充分瞭解企业公关的精髓

l 掌握企业公关的专业和影响力

l 理解企业公关的职能与企业声誉传播的要素

l 准确地策划企业故事与信息并极大化其影响

l 熟悉面对媒体与意见领袖的沟通方法

l 规划危机应对的步奏

l 有效评估公关的成果

适合对象

对企业品牌和企业声誉管理有兴趣的营销人员

不足三年公关经验和刚接触公关工作的人员,以及在公司中起沟通作用的人员

课时

2天

主要内容

l 品牌与企业公共关系介绍

l 企业公关的双P与战略沟通策略

l 公共关系的职能和主要内容

l 如何写好企业故事与公关文章

l 如何与传统媒体有效沟通

l 如何策划社群媒体的营销和传播

l 如何规划企业社会责任项目

l 如何策划领导人形象及传播内容

l 危机和议题管理规划

l 公共关系成效如何评估






The Power of PR: Keys to Public Relations Success

Organizational Benefits

l Fully understand the power of PR and create the value of corporate image

l Create the synergy of brand and PR communications

l Successfully build a valuable corporate communication network and structure

l Develop cost effective corporate communication marketing strategies

l Efficiently manage corporate reputation crisis

l Strengthen influence PR team and corporate image externally

Participant Benefits

l Totally understand the essence of corporate PR communications

l Able to create the influence of PR work and corporate communications

l Precisely develop corporate story and message to maximize the communication impact

l Familiarize the ways to face and communicate with media and key opinion leader

l Able to plan for crisis prevention and management

l Efficiently evaluate PR execution result

Target Audience

l Marketing staff who is interested in corporate brand reputation communications

l New or with less than three-year experience in a public relations position, and those involved in communications in a corporation

Duration

2 Days

Main Cover

l Introduction of corporate brand and PR

l The two Ps of corporate PR and communication strategies

l The work and content of corporate PR

l How to write good corporate stories and articles

l How to communicate with traditional media

l How to plan for social media campaign and communication

l How to develop corporate social responsibility campaign

l How to plan for CEO image and communication content

l Crisis and issue management

l How to evaluate PR effect?

下载课程资料

执行时间:0.01105809211731秒 查询数据库0次 内存使用:1.129 mb - 291.609 kb = 864.258 kb 当前模式:developer